By Amelia Ables
Uses and gratifications theory explains the reasons people use certain media and what keeps them coming back. Essentially, it explains the needs and wants of the users and how these needs and wants are satisfied, in this case through the use of social media. The uses and gratifications of MySpace and Facebook are discussed in an article in Human Communication by Mark A. Urista, Qingwen Dong, and Kenneth Day, which reported the results of focus groups conducted with 50 undergraduate young adults.
The five main uses for MySpace and Facebook that were discovered were efficient communication, convenient communication, curiosity about others, popularity, and relationship information and reinforcement.
The study shows why young adults use social network sites. It shows that through the use of social media, they are able to get the things they want quickly and are therefore satisfied.